HOW I CAN HELP
Key experience over 3 main verticals
Developing Brands & Licensing IPs
I have actively managed the exploitation of global entertainment brands. Using my product and commercial knowledge, combined with my industry network I can:
Create meaningful connections between IP owners and prospective new partners across both games and gambling industries, including developers, publishers, operators and platforms.
Help IP owners grow their brand from single to multiple verticals, finding new opportunities to maximise value and revenue from their key assets.
Use my experience of being both a licensor and licensee to land the most lucrative deals that work for both parties.
Key brands I have worked with include:
Deal or No Deal
MasterChef
Peaky Blinders
Black Mirror
Simon’s Cat
Mr Bean
Austin Powers
Pointless
UFC
The Football Association
Creative Product Development
With extensive experience in developing high quality digital products and devising product roadmaps, I can:
Provide strong creative and production development oversight, from initial concept through the full product development lifecycle, marketing, launch and post-live product management.
Offer effective studio and team management using Agile methodologies.
Build compelling user experiences with strength in art direction, UI and optimising user journeys.
Increase monetisation opportunities by optimising in-product purchases and ad-revenue.
Create actionable advice from analytics and defining KPIs to improve user engagement and product performance.
Develop marketing launch strategies for all budgets, including user acquisition for freemium products.
Create gamification strategies for digital consumer content offerings across apps, websites, and online services making them more compelling for users.
Business Growth & Management
With my business operations and management experience I can:
Use my network to find funding and growth opportunities – from both individual investors to VC Groups globally.
Lead the ground-up formation and growth of new business units, providing hands-on management, guidance and oversight to start-up companies of all sizes.
Devise business cases, long range strategy plans, proposal decks and budget proposals to help secure future investment.
Ask the right questions to help give clarity, providing frameworks and innovative ideas to unlock challenges as they arise.
Advise and negotiate commercial contracts providing transparency and understanding.
Advise on your business at a board-level capacity.
ABOUT ME
Anil is an entrepreneurial, product focussed, commercially driven business leader, and has extensive experience of working with some of the world’s most iconic brands across the games, gambling and TV entertainment industries. He uses his creativity and energy to collaborate across all areas of a business to find solutions and inspire cross-functional teams to develop outstanding and successful digital products.
Since joining the Endemol Shine Group in 2006 he has led a number of strategic initiatives including pioneering the move into online iGaming and, as Head of Studio, released a large number of high performing games for well-known TV and film properties.
He later set-up and was MD of the game development studio and publisher, Good Catch, creating casual freemium and premium mobile and pc/console game titles for IPs such Mr Bean and Simon’s Cat.
As Director of Gaming & E-Commerce for ESG he led commercial initiatives including managing global brand licensing and partner activities across Games and Gaming industries and driving the strategy on E-Commerce activities. He is an excellent communicator and manager who develops strong relationships with internal stakeholders and external partners to find and deliver high value opportunities.
Anil is now using his career long experience and expertise to deliver value and growth to a number of clients across the games, gaming and technology sectors.
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